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Why Online Advertising Still Beats Every Other Channel for Reach
By @getonlineadvertisingsource
When I started buying media in the late 1990s, digital was a footnote. We ran television spots, billboards, and direct mail. The online piece was mostly banner ads on a few portals. Twenty-five years later, the landscape has flipped. Online advertising now commands more total spend than television, radio, and print combined. But the real story is not just the money. It is the precision. It is the ability to reach a specific person at the exact moment they are ready to act, a
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